From Dior to Gucci and Prada, luxury brands and retailers usually head straight to the Strip to showcase new goods. But homegrown entrepreneurs with tight budgets are finding their place in Vegas – farther west at Downtown Summerlin – where fledgling retailers can even do a test run with their own pop-up.

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That’s where Christina Ivanov, owner of Joeleene, first ventured into pop-ups. Her business was once strictly an e-commerce business selling women's clothing and accessories – with the occasional vendor stint at local fairs and festivals. But early this year she learned a Downtown Summerlin space was vacant and jumped at the opportunity to open a temporary shop in May.